Second printing

It looks like my third mystery novel SNOW CANDY from Mercury Press has sold out its initial press run of about 750 copies.

This is extremely small potatoes, in the great scheme of things, but gains a little more traction when you realize that the vast majority of books in North America do not sell 200 copies in a given year.

I’m hoping for the second run to be off the press in November.

The two best times to sell books are when they are first launched, and before Christmas.

For those new, to the game, I recommend budgeting some of your time, energy and, yes, money to the promotion of your mystery novels. It takes more effort than you initially realize.

There are a thousand mystery novels out there, and you want to create some awareness of yours.